Chrysler Kills The Airflow, Will Debut An STLA-Based EV In 2024 That Won’t Be Named 300
Despite showing it at several auto shows over recent years,
Chrysler has decided to kill the Airflow concept. The electric vehicle no longer represents the design vision of the company, and will soon be replaced by a new and different concept.
The decision to shift away from the crossover model was made by Christine Feuell, the CEO of the brand, and is currently being executed by Ralph Gilles, Stellantis’ Head of Design, and his team, as reported by
Motor Trend. Hired to oversee the brand’s revitalization,
Feuell joined Chrysler in 2021, after serving as the Chief Commercial Officer at Honeywell.
“Chris came at it with her perspective, which we really enjoyed,” said Gilles. “She wanted a statement that had literally zero to do with anything that you have seen today, even
the Airflow concept car. It is evolving in a new direction.”
Gilles said that Feuell challenged
the Stellantis design team with creating something even better. He added that the result is among the designs he is the most excited about.
The good news for lovers of the Airflow is that some of its
design features and aesthetics may make into the brand’s production vehicle. However, Feuell said that it would be more tech-forward, inside and out, because Chrysler wants to be on the forefront of advanced technology in the future.
While Chrysler doesn’t intend to publicly showcase the car until 2024, early iterations have already been presented to dealers and featured in customer clinics. The company says that initial feedback has been overwhelmingly positive, reflecting strong enthusiasm for the vehicle.
n addition to the new aesthetics, the concept will also be based on a new platform. Unlike the Airflow, which is built on the same RU platform as the Pacifica, Chrysler’s new vehicle will be based on
the STLA Large platform. That will give it access to all kind of fancy tech, such as 800-volt fast-charging and up to 400 miles (644 km)
of range. Although the model will be tech-forward, Feuell maintains that it should have an attainable price.
The Airflow is out, and Chrysler is working on a new electric concept that is plans to show to the world for the first time next year
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