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Boreal is the latest step in Renault's international development strategy. Developed for markets outside Europe, this new SUV will expand the brand range while also driving growth, consolidating the long-term presence of Renault in the C segment in over 70 countries.
Developed to win new customers, Renault Boreal shares the DNA of the brand's latest vehicles. Its role is to balance the sales mix outside Europe, in line with the strategic shift from volume to value initiated by the Renaulution strategic plan. Renault Boreal will primarily target the regions where the brand is still under-represented in the highly strategic C segment. In Latin America, it will address fast-growing demand for family SUVs, while in Turkey, the Middle East and the Mediterranean Basin, it will be a competitive complement to the brand offering in regions , where more than one in two vehicles sold is an SUV.
The industrial strategy for Renault Boreal spans two continents. The Curitiba site in Brazil will produce the vehicle for 17 Latin American countries. At the same time, the Bursa site in Turkey will build it for 54 other markets, including Eastern Europe, the Middle East and Mediterranean countries. Building the vehicle close to its markets will increase logistics agility and optimise production costs.
The deployment of Renault Boreal will begin in late 2025 in Brazil, followed by the rest of Latin America, Turkey and other markets from 2026.
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