Mazda’s New Electric SUV Proves An Instant Hit In China
Apparently, the REV version of the EZ-60 is a huge hit in China, with over 10,000 pre-orders within the first 48 hours of its unveiling.
Many legacy carmakers have struggled to keep pace with Chinese startups and their innovative new EVs. However, earlier this week,
Mazda revealed an electric SUV known as the EZ-60, and it’s already garnered quite a lot of attention in the country. It is also proving to be a hit with customers, with more than 10,000 pre-orders placed within just 48 hours of its debut.
The
EZ-60 is unlike any Mazda sold elsewhere. Technically, it is not even a full-blooded Mazda. Thanks to a partnership with Changan, the SUV rides on the same platform as the
Deepal S07, one of the latest electric models to roll out of China. It is a clear example of Mazda adapting to a fast-changing market, even if it means leaning on local expertise to do it.
As reported by
CarNewsChina, Mazda secured 10,060 pre-orders for the EZ-60 in the two days since its unveiling. This comes despite the fact that the SUV has so far only been showcased in range-extender form and details about the battery-electric version have yet to be announced.
However, one shouldn’t mistake pre-orders for actual sales. For starters, shoppers are in no way obligated to follow through with purchasing the car. Additionally, pre-orders can be placed for just 10 yuan, the equivalent of just $1.40. Not all people who did will go through and buy it, but that’s the norm in the industry anyway – only the percentage varies in each case.
Mazda may be borrowing a Chinese platform, but the EZ-60 looks every bit like a Mazda should.
Apparently, the REV version of the EZ-60 is a huge hit in China, with over 10,000 pre-orders within the first 48 hours of its unveiling
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